Question

Reema is a fashion designer and runs a fashion designing institute. (i) How will she explain the five stages of ‘Fashion Cycle’ to the new students pursuing this course?

Answer 1

Stages of the Fashion Cycle

• Introduction of a Style:
  The fashion cycle begins with the introduction of a new style by a designer. Here, new ideas and creativity are interpreted and introduced to the market.
• Increase in Popularity:
  When a style begins to get purchased and worn by people, it begins to rise in popularity, signaling a growing acceptance.
• Peak of Popularity:
  When a style becomes very popular, manufacturers begin to copy it or produce adaptations based on it. This is the stage where the style is at the height of its popularity.
• Decline in Popularity:
  As copies of the style become widely available, and people begin to move on, the style begins to decline in popularity, signaling saturation of the design.
• Rejection of a Style/Obsolescence:
  This is the last phase of the cycle, where the style becomes obsolete, and people look for newer trends. This rejection of old styles brings about the need for newer styles, and a new cycle begins.