Recently I spent several hours sitting under a tree in my garden with the social anthropologist William Ury, a Harvard University professor who specializes in the art of negotiation and wrote the bestselling book, Getting to Yes. He captivated me with his theory that tribalism protects people from their fear of rapid change. He explained that the pillars of tribalism that humans rely on for security would always counter any significant cultural or social change. In this way, he said, change is never allowed to happen too fast. Technology, for example, is a pillar of society. Ury believes that every time technology moves in a new or radical direction, another pillar such as religion or nationalism will grow stronger- in effect, the traditional and familiar will assume greater importance to compensate for the new and untested. In this manner, human tribes avoid rapid change that leaves people insecure and frightened. But we have all heard that nothing is as permanent as change. Nothing is guaranteed. Pithy expressions, to be sure, but no more than cliches. As Ury says, people don’t live that way from day-to-day. On the contrary, they actively seek certainty and stability. They want to know they will be safe.
Even so, we scare ourselves constantly with the idea of change. An IBM CEO once said: ‘We only restructure for a good reason, and if we haven’t re-structured in a while, that’s a good reason.’ We are scared that competitors, technology and the consumer will put us out of business so we have to change all the time just to stay alive. But if we asked our fathers and grandfathers, would they have said that they lived in a period of little change? Structure may not have changed much. It may just be the speed with which we do things.
Change is over-rated, anyway. Consider the automobile. It’s an especially valuable example, because the auto industry has spent tens of billions or dollars on research and product development in the last 100 years. Henry Ford’s first car had a metal chassis with an internal combustion, gasoline-powered engine, four wheels with rubber tyres, a foot operated clutch assembly and brake system, a steering wheel, and four seats, and it could safely do 18 miles per hour. A hundred years and tens of thousands of research hours later, we drive cars with a metal chassis with an internal combustion, gasoline-powered engine, four wheels with rubber tyres, a foot operated clutch assembly and brake system, a steering wheel, four seats- and the average speed in London in 2001 was 17.5 miles per hour!
That’s not a hell of a lot of return for the money. Ford evidently doesn’t have much to teach us about change. The fact that they’re still manufacturing cars is not proof that Ford Motor Co. is a sound organization, just proof that it takes very large companies to make cars in great quantities- making for an almost impregnable entry barrier.
Fifty years after the development of the jet engine, planes are also little changed. They’ve grown bigger, wider and can carry more people. But those are incremental, largely cosmetic changes.
Taken together, this lack of real change has come to mean that in travel- whether driving or flying — time and technology have not combined to make things much better. The safety and design have of course accompanied the times and the new volume of cars and flights, but nothing of any significance has changed in the basic assumptions of the final product. At the same time, moving around in cars or aeroplanes becomes less and less efficient all the time. Not only has there been no great change, but also both forms or transport have deteriorated as more people clamour to use them. The same is true for telephones, which took over hundred years to become mobile, or photographic film, which also required an entire century to change.
The only explanation for this is anthropological. Once established in calcified organizations, humans do two things: sabotage changes that might render people dispensable and ensure industry-wide emulation.
In the 1960s, German auto companies developed plans to scrap the entire combustion engine for an electrical design. (The same existed in the 1970s in Japan, and in the 1980s in France.) So, for 40 years we might have been free of the wasteful and ludicrous dependence on fossil fuels. Why didn’t it go anywhere? Because auto executives understood pistons and carburettors, and would be loath to cannibalize their expertise, along with most of their factories.
According to the passage, which of the following statements is true?
Show Hint
- Executives of automobile companies are inefficient and ludicrous.
- The speed at which an automobile is driven in a city has not changed much in a century.
- Anthropological factors have fostered innovation in automobiles by promoting use of new technologies.
- Further innovation in jet engines has been more than incremental.
The Correct Option is B
Solution and Explanation
Which of the following views does the author fully support in the passage?
Show Hint
- Nothing is as permanent as change.
- Change is always rapid.
- More money spent on innovation leads to more rapid change.
- Over decades, structural change has been incremental.
The Correct Option is D
Solution and Explanation
Which of the following best describes one of the main ideas discussed in the passage?
Show Hint
- Rapid change is usually welcomed in society.
- Industry is not as innovative as it is made out to be.
- We should have less change than what we have now.
- Competition spurs companies into radical innovation.
The Correct Option is B
Solution and Explanation
According to the passage, the reason why we continue to be dependent on fossil fuels is that:
Show Hint
- Auto executives did not wish to change.
- No alternative fuels were discovered.
- Change in technology was not easily possible.
- German, Japanese and French companies could not come up with new technologies.
The Correct Option is A
Solution and Explanation
Top Questions on Reading Comprehension
- ”In recent years, technological advancements in AI and machine learning have fundamentally altered how we approach daily tasks. The growing reliance on these systems brings both challenges and opportunities, especially in areas like automation, healthcare, and customer service.”
What is the primary concern regarding the increased use of AI in daily tasks as mentioned in the passage?
- NMAT - 2025
- English Language Comprehension
- Reading Comprehension
Meta is recalibrating content on its social media platforms as the political tide has turned in Washington, with Mark Zuckerberg announcing last week that his company plans to fire its US fact-checkers. Fact-checking evolved in response to allegations of misinformation and is being watered down in response to accusations of censorship. Social media does not have solutions to either. Community review — introduced by Elon Musk at X and planned by Zuckerberg for Facebook and Instagram — is not a significant improvement over fact-checking. Having Washington lean on foreign governments over content moderation does not benefit free speech. Yet, that is the nature of the social media beast, designed to amplify bias.
Information and misinformation continue to jostle on social media at the mercy of user discretion. Social media now has enough control over all other forms of media to broaden its reach. It is the connective tissue for mass consumption of entertainment, and alternative platforms are reworking their engagement with social media. Technologies are shaping up to drive this advantage further through synthetic content targeted precisely at its intended audience. Meta’s algorithm will now play up politics because it is the flavour of the season.
The Achilles’ Heel of social media is informed choice which could turn against misinformation. Its move away from content moderation is driven by the need to be more inclusive, yet unfiltered content can push users away from social media towards legacy forms that have better moderation systems in place. Lawmakers across the world are unlikely to give social media a free run, even if Donald Trump is working on their case. Protections have already been put in place across jurisdictions over misinformation. These may be difficult to dismantle, even if the Republicans pull US-owned social media companies further to the right.
Media consumption is, in essence, evidence-based judgement that mediums must adapt to. Content moderation, not free speech, is the adaptation mechanism. Musk and Zuckerberg are not exempt- IPMAT - 2025
- Verbal and Logical Ability
- Reading Comprehension
According to the French philosopher Jean Baudrillard, commodities available for consumption are not inherently negative things. Baudrillard tried to interpret consumption in modern societies by engaging with the ’cargo myth’ prevalent among the indigenous Melanesian people living in the South Pacific. The Melanesians did not know what aeroplanes were. However,they saw that these winged entities descended from the air for white people and appeared to make them happy. They also noted that aeroplanes never descended for the Melanesian people. The Melanesian natives noted that the white people had placed objects similar to the aeroplane on the ground. They concluded that these objects were attracting the aeroplanes in the air and bringing them to the ground. Through a magical process, the aeroplanes were bringing plenty to the white people and making them happy. The Melanesian people concluded that they would need to place objects that simulated the aeroplane on the ground and attract them from the air. Baudrillard believes that the cargo myth holds an important analogy for the ways in which consumers engage with objects of consumption.
According to Baudrillard, the modern consumer ”sets in place a whole array of sham objects, of characteristic signs of happiness, and then waits for happiness to alight”. For instance, modern consumers believe that they will get happiness if they buy the latest available version of a mobile phone or automobile. However, consumption does not usually lead to happiness. While consumers should ideally be blaming their heightened expectations for their lack of happiness, they blame the commodity instead.
They feel that they should have waited for the next version of a mobile phone or automobile before buying the one they did. The version they bought is somehow inferior and therefore cannot make them happy. Baudrillard argues that consumers have replaced ’real’ happiness with ’signs’ of happiness. This results in the endless deferment of the arrival of total happiness. In Baudrillard’s words, ”in everyday practice, the blessings of consumption are not experienced as resulting from work or from a production process; they are experienced as a miracle”. Modern consumers view consumption in the same magical way as the Melanesian people viewed the aeroplanes in the cargo myth. Television commercials also present objects of consumption as miracles. As a result, commodities appear to be distanced from the social processes which lead to their production. In effect, objects of consumption are divorced from the reality which produces them.- IPMAT - 2025
- Verbal and Logical Ability
- Reading Comprehension
CONVERSATION ANALYSIS: Read the following transcript and choose the answer that is closest to each of the questions that are based on the transcript.
Lucia Rahilly (Global Editorial Director, The McKinsey Podcast): Today we’re talking about the next big arenas of competition, about the industries that will matter most in the global business landscape, which you describe as arenas of competition. What do we mean when we use this term?
Chris Bradley (Director, McKinsey Global Institute): If I go back and look at the top ten companies in 2005, they were in traditional industries such as oil and gas, retail, industrials, and pharmaceuticals. The average company was worth about $250 billion. If I advance the clock forward to 2020, nine in ten of those companies have been replaced, and by companies that are eight times bigger than the old guards.
And this new batch of companies comes from these new arenas or competitive sectors. In fact, they’re so different that we have a nickname for them. If you’re a fan of Harry Potter, it’s wizards versus muggles.
Arena industries are wizardish; we found that there’s a set of industries that play by very different set of economic rules and get very different results, while the rest, the muggles (even though they run the world, finance the world, and energize the world), play by a more traditional set of economic rules.
Lucia Rahilly: Could we put a finer point on what is novel or different about the lens that you applied to determine what’s a wizard and what’s a muggle?
Chris Bradley: Wizards are defined by growth and dynamism. We looked at where value is flowing and the places where value is moving. And where is the value flowing? What we see is that this set of wizards, which represent about ten percent of industries, hog 45 percent of the growth in market cap. But there’s another dimension or axis too, which is dynamism. That is measured by a new metric we’ve come up with called the ”shuffle rate.” How much does the bottom move to the top? It turns out that in this set of wizardish industries, or arenas, the shuffle rate is much higher than it is in the traditional industry.
Lucia Rahilly: So, where are we seeing the most profit?
Chris Bradley: The economic profit, which is the profit you make minus the cost for the capital you employ is in the wizard industries. It’s where R&D happens; they’re two times more R&D intensive. They’re big stars, the nebulae, where new business is born.- IPMAT - 2025
- Verbal and Logical Ability
- Reading Comprehension
- On the first day of January 2025, the Indian Meteorological Department [IMD] announced that 2024 was the hottest year on record. A study by the Council on Energy, Environment and Water shows that nearly eight out of ten Indians live in districts that are at risk of either a flood, a cyclone, or a drought. Nearly twenty three States in India are heatwave-prone. In the summer of 2024, India recorded more than 44,000 cases of heatstroke and over 300 heat-related mortalities, as per the bulletin of the Ministry of Health and Family Welfare. Water reservoirs and the energy demand that keeps India powered are impacted too. During a ten-day long heatwave in Delhi, peak power demand was 16% higher than the previous year.
- IPMAT - 2025
- Verbal and Logical Ability
- Reading Comprehension
Questions Asked in CAT exam
- Bina incurs 19% loss when she sells a product at Rs. 4860 to Shyam, who in turn sells this product to Hari. If Bina would have sold this product to Shyam at the purchase price of Hari, she would have obtained 17% profit. Then, the profit, in rupees, made by Shyam is
- CAT - 2024
- Profit and Loss
- Gopi marks a price on a product in order to make 20% profit. Ravi gets 10% discount on this marked price, and thus saves Rs 15. Then, the profit, in rupees, made by Gopi by selling the product to Ravi, is
- CAT - 2024
- Profit and Loss
- The selling price of a product is fixed to ensure 40% profit. If the product had cost 40% less and had been sold for 5 rupees less, then the resulting profit would have been 50%. The original selling price, in rupees, of the product is
- CAT - 2024
- Profit and Loss
- A regular octagon ABCDEFGH has sides of length 6 cm each. Then the area, in sq. cm, of the square ACEG is
- CAT - 2024
- Mensuration
- The surface area of a closed rectangular box, which is inscribed in a sphere, is 846 sq cm, and the sum of the lengths of all its edges is 144 cm. The volume, in cubic cm, of the sphere is ?
- CAT - 2024
- Mensuration