Question

REAL YOU is a leading mobile phone company in India. The company decided to launch a new model A1 which will have in-built latest software to encourage hands free use and enhance user experience through 3D photos. They are also looking into ideas to use eco-friendly recyclable materials for the body of the phone which will cause less environmental damage. Identify the two factors of PESTEL model from the above cause.

• A. Economic, Social
• B. Ecological, Technological
• C. Legal, Economic
• D. Social, Political

Hint:

PESTEL stands for Political, Economic, Social, Technological, Ecological, and Legal factors. Pay attention to how each factor influences business decisions.

Answer 1

The Correct Option is B

The factors that are being addressed in this situation are related to the ecological aspect (use of eco
-friendly recyclable materials) and technological aspect (latest software and enhanced user experience through 3D photos), both of which are part of the PESTEL model.