Comprehension
Read the following scenario and answer the question.
Amish is the marketing head of an e-commerce firm named FillInCart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally supressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICTstart trending on social media.
Amish is the marketing head of an e-commerce firm named FillInCart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally supressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICTstart trending on social media.
Question: 1
Amish is concerned with the trending boycott calls and its probable impact on FICT’s brand image. Given the social media backlash, which of the following courses of action will help Amish BEST defend FICT’s continued association with the celebrity?
Amish is concerned with the trending boycott calls and its probable impact on FICT’s brand image. Given the social media backlash, which of the following courses of action will help Amish BEST defend FICT’s continued association with the celebrity?
Updated On: Aug 9, 2024
- Publicise on social media that FICT has nothing to do with the celebrity’s association with other brands.
- Declare on social media that FICT chose the celebrity for his philanthropic works.
- Withdraw all advertisements, involving the celebrity, from all the media platforms till the social media moves to another issue.
- Ignore social media backlash, assuming that in a few days a new issue will start trending.
- Publicise on social media that the celebrity’s endorsement of Wadiya Tourism will help improve the livelihoods of Wadiya's poor.
Hide Solution
Verified By Collegedunia
The Correct Option is
Solution and Explanation
The correct answer is option (E):Publicise on social media that the celebrity’s endorsement of Wadiya Tourism will help improve the livelihoods of Wadiya's poor.
Was this answer helpful?
0
0
Question: 2
FICT’s closest competitor, ShopAtUs (SAU), wants to grab this opportunity. They have come up with a slogan, “Never at the cost of human rights!” which has started trending in the social media. Amish is unsure if he should respond to the social media campaign of the competitor.
Which of the following options, if true, will BEST assure Amish that SAU’s slogan is not affecting FICT’s business negatively?
FICT’s closest competitor, ShopAtUs (SAU), wants to grab this opportunity. They have come up with a slogan, “Never at the cost of human rights!” which has started trending in the social media. Amish is unsure if he should respond to the social media campaign of the competitor.
Which of the following options, if true, will BEST assure Amish that SAU’s slogan is not affecting FICT’s business negatively?
Which of the following options, if true, will BEST assure Amish that SAU’s slogan is not affecting FICT’s business negatively?
Updated On: Aug 9, 2024
- FICT’s average monthly sales volume has increased by 5% since the SAU slogan launch, driven by the sales to repeat customers.
- FICT’s average monthly sales revenue has decreased by 3% overall when compared with the same month previous year.
- Number of visitors to FICT’s home page has increased by 15% since the SAU slogan launch.
- More people are looking for Cash on Delivery for the high-end products since the SAU slogan launch, which is against company’s policies.
- FICT’s average monthly sales revenue has increased by 1% overall since last month.
Hide Solution
Verified By Collegedunia
The Correct Option is A
Solution and Explanation
The correct answer is option (A):FICT’s average monthly sales volume has increased by 5% since the SAU slogan launch, driven by the sales to repeat customers.
Was this answer helpful?
0
0
Question: 3
TRACT, a major travel and hospitality conglomerate, operates globally with a significant presence in Wadiya. Ever since the celebrity has signed the contract with Wadiya Tourism, the number of international tourists in Wadiya has increased manyfold. Companies like TRACT have a great hope towards the futureof tourism in Wadiya. Consequently, TRACT is looking forward to increase its investments in Wadiya. However, TRACT is concerned about the social media backlash against the celebrity. TRACT fears that the celebrity may terminate his contract with Wadiya Tourism.
Which of the following data, available in the public domain, will BEST assure TRACT that the celebrity will continue his association with the tourism sector of Wadiya?
TRACT, a major travel and hospitality conglomerate, operates globally with a significant presence in Wadiya. Ever since the celebrity has signed the contract with Wadiya Tourism, the number of international tourists in Wadiya has increased manyfold. Companies like TRACT have a great hope towards the futureof tourism in Wadiya. Consequently, TRACT is looking forward to increase its investments in Wadiya. However, TRACT is concerned about the social media backlash against the celebrity. TRACT fears that the celebrity may terminate his contract with Wadiya Tourism.
Which of the following data, available in the public domain, will BEST assure TRACT that the celebrity will continue his association with the tourism sector of Wadiya?
Which of the following data, available in the public domain, will BEST assure TRACT that the celebrity will continue his association with the tourism sector of Wadiya?
Updated On: Aug 9, 2024
- A week back, the celebrity released videos of the interiors of Wadiya where the poor need help.
- Last fortnight, the celebrity declared in the social media that upliftment of the poor is his biggest goal in the coming decade.
- Recently, the celebrity pledged 5% of his annual income towards global poverty alleviation.
- A week back, the celebrity signed on as the goodwill ambassador of the kingdom of Dubiya, where, recently, the king ferociously crushed insurgency.
- Last week, the celebrity announced that any backlash against him is a support for terrorism.
Hide Solution
Verified By Collegedunia
The Correct Option is D
Solution and Explanation
The correct answer is option (D):A week back, the celebrity signed on as the goodwill ambassador of the kingdom of Dubiya, where, recently, the king ferociously crushed insurgency.
Was this answer helpful?
0
0
Top Questions on Caselets
- Read the following scenario and answer the questions that follow.
Mr. Singh lived in a sprawling housing society. He employed two part-time domestic helps, Vimla and Sharda. Vimla was responsible for cleaning and dusting, while Sharda took care of cooking.
Once Sharda fell ill and consequently took leave for three days. When Sharda returned to work, she learned that Mr. Singh’s gold ring, a gift from his mother, was missing. Suspecting theft, Mr. Singh had terminated Vimla. Mr. Singh asked Sharda to take additional responsibility of cleaning the house, along with an offer to double her salary. Sharda accepted the offer as her previous two jobs were lost due to frequent health-related absences. She was struggling to make ends meet; this offer would go a long way to help her.
Next day, while cleaning under the dressing table, Sharda found the gold ring. Overjoyed, Mr. Singh expressed his gratitude by presenting Sharda a reward of one thousand rupees! However, he made no mention of reinstating Vimla. - Read the following scenario and answer the questions that follow.
In Symbolis, an upcoming medium sized IT services organization, only 1% of the employees were awarded an annual performance bonus. This annual performance bonus was decided by a committee formed of different functional heads. When Ms. Nalini Kattakayam received the annual bonus for the first time in her five years at Symbolis, Ms. Shalini Sampath, a colleague with seven years of tenure at Symbolis, told Nalini that this annual bonus was less a reflection of Nalini’s performance and more a recognition of those who have fostered a strong rapport with the powers that be. Incidentally, Shalini had never received any performance bonus in her tenure at the company. - Read the following scenario and answer the questions that follow.
Raman had been working tirelessly as a Project Manager in the IT department of Flying Groceries, a renowned app-based supply chain company, for the past three years. Having graduated from a top-tier engineering college, he dived straight into the corporate world, managing projects with great zeal that inspired his seniors.
At the end of his first year with Flying Groceries, impressed with his hard work, Raman’s boss, Suraj, the founder-CEO of Flying Groceries, fast-tracked his promotion and made him Delivery Manager responsible for multiple projects of a vertical. Suraj also promised Raman the position of Chief Operation Officer in the fifth year of his tenure.
In search of a greater career trajectory, Raman pursued entrance exams for business schools. His efforts bore fruits as he secured a place in the country’s best business school, known for a strong alumni base, stellar placement records and demanding academic requirements.
Raman was delighted; he had three months to join the business school. Flying Groceries demanded that any employee who wished to leave the organization should give at least a month’s notice. Raman decided to continue working and enriching his work experience, which will be beneficial when applying to companies after graduating from the business school. Therefore, he decided not to share the news of the offer with anyone else for the time being. - Read the following scenario and answer the questions that follow.
Kasta, a small industrial town hosted a steel plant and its associated ancillary companies. Most of its residents were steel plant employees from different states of the country. While the town offered employment opportunities, it lacked an airport. For those wanting to fly, the nearest airport was in Michaelganj, 100 kms from Kasta. To reach the airport, people rented taxi services available at Kasta, and Prabhu was one such taxi-service provider.
Prabhu’s rates were reasonable - a trip to airport cost Rs. 2200, but for a round trip, the fare was Rs. 3000. Yet, it was not just the affordability that made him popular, his reputation for punctuality and reliability was unmatched. When it came to ensuring the safety of women travelling alone, he would always be the first choice. Such was his trustworthiness that even the steel plant would solicit his services when expecting solo female visitors. Moreover, whenever residents encountered issues with their personal cars, they would turn to Prabhu for help.
However, the world shifted when the COVID-19 pandemic struck. Travel restrictions and safety concerns limited Prabhu’s trips to Michaelganj for over a year and a half. Financial strain followed, with accumulating interest on his home loan. He was weighed down by debt, but things improved once COVID-19 travel restrictions were lifted. Having faced financial hardships during COVID-19, he sought to offset his losses by raising the fare. Yet, he was aware of the stiff competition in town, where many others offered services at a similar fare as his. - Read the following scenario and answer the THREE questions that follow.
Ms. Vineeta Lama, a respected figure in the small town of Jampur, found herself stranded on the road, once again, when her old small hatchback car broke down. Finding herself alone on the deserted road with no one to help, Vineeta, in desperation called Shyam Saigal, the General Manager of Balaji Motors − the only dealership in Jampur that sells Diplomatico cars, the brand that Vineeta drives. Vineeta knew Shyam from her frequent visits for getting her hatchback car serviced. Surprisingly, he arrived within fifteen minutes, accompanied by a mechanic from his dealership. Further, he arranged for the vehicle to be towed and kindly offered Vineeta a ride home. On the way back, he advised Vineeta to exchange her old car with a new Sports Utility Vehicle (SUV) on a good discount from his dealership. He assured her that he would add several additional services to ensure her SUV remained in excellent condition for many years ahead.
View More Questions
Questions Asked in XAT exam
- Consider a 4-digit number of the form abbb, i.e., the first digit is a (a > 0) and the last three digits are all b.
Which of the following conditions is both NECESSARY and SUFFICIENT to ensure that the 4- digit number is divisible by a?- XAT - 2024
- Number Systems
- FS food stall sells only chicken biryani. If FS fixes a selling price of Rs. 160 per plate, 300 plates of biriyani are sold. For each increase in the selling price by Rs. 10 per plate, 10 fewer plates are sold. Similarly, for each decrease in the selling price by Rs. 10 per plate, 10 more plates are sold. FS incurs a cost of Rs. 120 per plate of biriyani, and has decided that the selling price will never be less than the cost price. Moreover, due to capacity constraints, more than 400 plates cannot be produced in a day.
If the selling price on any given day is the same for all the plates and can only be a multiple of Rs. 10, then what is the maximum profit that FS can achieve in a day?- XAT - 2024
- Profit and Loss
- Read the following statement carefully.
___________like a fake can be a sign of___________, and clinging too tightly to what feels like one’s authentic self can ________that growth.
Fill in the blanks meaningfully, in the above statement, from the following options- XAT - 2024
- Fill in the Blanks
- Tech predictions often fail not because of wrong models or a lack of imagination, but due to lack of humility in admitting our uncertainty about the future.( Maximum 250 words )
- XAT - 2024
- Analytical Decision Making
- "Things which matter most must never be at the mercy of things which matter least."( Maximum 250 words)
- XAT - 2024
- Time Management
View More Questions