Question

People who adopt a new idea and are oriented towards taking risks are-

• A. Early Adopter
• B. Early Majority
• C. Innovators
• D. Late Majority

Hint:

Innovators = Risk-takers and first users, Early Adopters = Opinion leaders, Majority = cautious, Laggards = last.

Answer 1

The Correct Option is C

Step 1: Concept of diffusion of innovation.
According to Everett Rogers' theory of diffusion of innovation, society adopts new ideas and technologies in distinct categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
Step 2: Role of Innovators.
Innovators are the very first group of people who adopt a new idea, method, or technology.
They are venturesome, willing to take risks, and often test ideas before others.
They usually form about 2.5% of the total population in adoption studies.
Step 3: Analysis of options.
- (1) Early Adopters: They follow innovators, but they are slightly more cautious and not as risk-taking.
- (2) Early Majority: They adopt after seeing success from innovators and early adopters.
- (3) Innovators: Correct, they adopt new ideas first and take risks.
- (4) Late Majority: Conservative group, adopts very late.
Step 4: Conclusion.
Hence, the people oriented towards taking risks and adopting a new idea first are called Innovators.