Question

In the above case ”Just Foodie” is using various variables of Marketing Mix. Identify the variable used in the following statement:
”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”

• A. Product
• B. Price
• C. Promotion
• D. Physical distribution
• A. Product mix
• B. Price mix
• C. Promotion mix
• D. Physical distribution mix
• A. Product mix
• B. Price mix
• C. Promotion mix
• D. Physical distribution mix
• A. Product mix
• B. Price mix
• C. Promotion mix
• D. Physical distribution mix
• A. Advertisement
• B. Sales promotion
• C. Personal selling
• D. Publicity

Answer 1

The Correct Option is D

In the context of the given business scenario, let's identify the variable of the Marketing Mix discussed in the statement about "Just Foodie" selling their products through grocery stores in addition to their own outlets. The Marketing Mix comprises four key variables—Product, Price, Promotion, and Physical Distribution (Place).

The specific statement: "To make their products available to customers at the right time, right place, they are also selling their products to grocery stores in addition to their own outlets." focuses on the logistics and locations where the products are accessible to consumers. This refers to the strategy of ensuring product availability across different locations to meet customer needs effectively and timely.

Among the provided options:

• Product: Relates to the goods or services offered, their quality, design, features, etc.
• Price: Concerns the pricing strategy and price points being used.
• Promotion: Involves activities like advertising, sales promotions, etc.
• Physical distribution (Place): Entails the channels through which the product reaches the customer, including logistics, distribution, and retail locations.

The statement pertains to the strategy of expanding the availability of products beyond own outlets to grocery stores, thereby ensuring the products are accessible at varied and convenient locations for customers. This description aligns with the concept of Physical Distribution (Place) as it handles the channels and logistics ensuring the product's availability at the desired place and time for consumers.

Conclusion: The variable used in the statement is Physical Distribution.

Answer 2

To identify the variable of the Marketing Mix used in the statement, let's analyze the given information and each option in detail:

Statement Analysis

The statement says, "To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets."

This statement focuses on making the products available to customers at the right time and place, which involves the distribution channels used by the company.

Options Analysis

Product (1)

Definition: The product variable of the Marketing Mix refers to the actual goods or services being offered to customers. It includes aspects like product design, features, and quality.

Why Not: The statement does not discuss the product itself but rather the distribution channels used to make the product available.

Price (2)

Definition: The price variable of the Marketing Mix refers to the pricing strategy and the cost at which the product is offered to customers.

Why Not: The statement does not discuss pricing strategies or costs.

Promotion (3)

Definition: The promotion variable of the Marketing Mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product.

Why Not: The statement does not discuss promotional activities or marketing communications.

Physical Distribution (4)

Definition: The physical distribution variable of the Marketing Mix refers to the logistics and channels used to make the product available to customers at the right time and place.

Why Correct: The statement directly discusses making products available at the right time and place by selling through grocery stores and their own outlets, which falls under physical distribution.

Conclusion

The correct answer is: (4) Physical distribution

This option accurately describes the variable of the Marketing Mix used in the statement, which focuses on the distribution channels and logistics to make products available to customers at the right time and place.

Answer 3

The element of the marketing mix being referred to is the "Product Mix". The phrase "The taste, quality, and packaging are given utmost care" indicates the focus on product attributes such as taste (which relates to the sensory experience), quality (which reflects the overall standard and reliability of the product), and packaging (which involves how the product is presented to consumers). These components are intrinsic to the product itself and align directly with the product element of the marketing mix. The marketing mix consists of four primary elements often referred to as the 4Ps: Product, Price, Place, and Promotion. Each element represents a key factor in marketing strategy decisions: 

• Product: This involves the actual goods or services offered to customers, including quality, features, benefits, style, brand name, and packaging.
• Price: This concerns the cost customers pay for the product, including discount plans, payment terms, and overall pricing strategy.
• Promotion: This involves all the activities that communicate the product’s value and persuade customers to buy it.
• Place: This covers distribution strategies, ensuring the product is available at the right locations and times.

The correct choice is "Product mix," as it specifically pertains to how the product itself is refined and presented to meet customer expectations and enhance its appeal in the market.

Answer 4

To identify the element of the marketing mix in the statement, let's analyze the given information and each option in detail:

Statement Analysis

The statement says, "The taste, quality, and packing are given utmost care." This statement focuses on the characteristics and attributes of the product itself.

Options Analysis

Product Mix (1)

Definition: The product mix refers to the variety of products and services offered by a company. It includes aspects such as product features, quality, packaging, and branding.

Why Correct: The statement directly discusses the taste, quality, and packaging of the products, which are all components of the product mix.

Price Mix (2)

Definition: The price mix refers to the pricing strategy and the cost at which the product is offered to customers. It includes aspects such as pricing levels, discounts, and payment terms.

Why Not: The statement does not discuss pricing strategies or costs.

Promotion Mix (3)

Definition: The promotion mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product. It includes aspects such as advertising, sales promotion, public relations, and direct marketing.

Why Not: The statement does not discuss promotional activities or marketing communications.

Physical Distribution Mix (4)

Definition: The physical distribution mix refers to the logistics and channels used to make the product available to customers at the right time and place. It includes aspects such as transportation, warehousing, and inventory management.

Why Not: The statement does not discuss distribution channels or logistics.

Conclusion

The correct answer is: (1) Product mix

This option accurately describes the element of the marketing mix used in the statement, which focuses on the taste, quality, and packaging of the products.

Answer 5

In the marketing context, the statement "They are able to charge higher prices than their competitors" refers to the pricing strategy and ability of a company to set its products' prices at a certain level. This falls under the Price mix element of the marketing mix. The marketing mix, often defined by the four P's—Product, Price, Promotion, and Place (Distribution)—is a foundation model in marketing. In this case:

• Product mix: Involves decisions about the product's design, features, quality, and packaging. Although crucial, this is not directly relevant to the ability to charge higher prices.
• Price mix: Refers to the pricing strategies a company uses, allowing it to decide on competitive pricing, discounts, payment terms, etc. The direct ability to charge higher prices relates to this category, as the business is leveraging its quality and market perception to position its prices higher than those of competitors.
• Promotion mix: Comprises advertising, sales promotions, personal selling, and public relations strategies. It aims to promote the product and is not what enables higher pricing itself.
• Physical distribution mix: Focuses on the channels used to deliver the product to consumers. It is crucial for availability but not for pricing strategy. 

In conclusion, the ability of "Just Foodie" to charge higher prices than their competitors is due to their strong positioning in terms of quality and perception in the market, making Price mix the relevant marketing mix element discussed.

Answer 6

To identify the element of the marketing mix discussed in the statement, let's analyze the given information and each option in detail:

Statement Analysis

The statement says, "They are able to charge higher prices than their competitors." This statement focuses on the pricing strategy of the company.

Options Analysis

Product Mix (1)

Definition: The product mix refers to the variety of products and services offered by a company. It includes aspects such as product features, quality, packaging, and branding.

Why Not: The statement does not discuss the product itself or its features.

Price Mix (2)

Definition: The price mix refers to the pricing strategy and the cost at which the product is offered to customers. It includes aspects such as pricing levels, discounts, and payment terms.

Why Correct: The statement directly discusses the company's ability to charge higher prices than its competitors, which is a key aspect of the price mix.

Promotion Mix (3)

Definition: The promotion mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product. It includes aspects such as advertising, sales promotion, public relations, and direct marketing.

Why Not: The statement does not discuss promotional activities or marketing communications.

Physical Distribution Mix (4)

Definition: The physical distribution mix refers to the logistics and channels used to make the product available to customers at the right time and place. It includes aspects such as transportation, warehousing, and inventory management.

Why Not: The statement does not discuss distribution channels or logistics.

Conclusion

The correct answer is: (2) Price mix

This option accurately describes the element of the marketing mix used in the statement, which focuses on the company's pricing strategy and its ability to charge higher prices than its competitors.

Answer 7

To solve the given question, we need to identify the marketing mix element based on the provided scenario. The marketing mix consists of four main elements, also known as the 4 P's: Product, Price, Promotion, and Physical Distribution (Place).

The question hints at the use of "Free gifts, Cash backs" as strategies to increase sales. These are typical examples of promotional strategies designed to attract customers and enhance sales by offering incentives.Promotion: This element of the marketing mix focuses on strategies to promote the product and includes advertising, sales promotions, special offers, and public relations activities directed at encouraging customer purchase behavior.

Given the options:

• Product mix
• Price mix
• Promotion mix
• Physical distribution mix

Free gifts and cashbacks clearly align with the Promotion mix, as they are strategies to enhance visibility and persuade purchases, confirming that Promotion mix is the correct answer for this question.

Answer 8

To identify the element of the marketing mix discussed in the statement, let's analyze the given information and each option in detail:

Statement Analysis

The statement says, "To increase their sales, they are using different offers like: Free gifts, Cash backs, etc." This statement focuses on the various promotional activities used to attract customers and increase sales.

Options Analysis

Product Mix (1)

Definition: The product mix refers to the variety of products and services offered by a company. It includes aspects such as product features, quality, packaging, and branding.

Why Not: The statement does not discuss the product itself or its features.

Price Mix (2)

Definition: The price mix refers to the pricing strategy and the cost at which the product is offered to customers. It includes aspects such as pricing levels, discounts, and payment terms.

Why Not: While the statement mentions offers like cash backs, which can be related to pricing, the primary focus is on the promotional activities rather than the pricing strategy itself.

Promotion Mix (3)

Definition: The promotion mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product. It includes aspects such as advertising, sales promotion, public relations, and direct marketing.

Why Correct: The statement directly discusses using different offers like free gifts and cash backs to increase sales, which are promotional activities aimed at attracting customers.

Physical Distribution Mix (4)

Definition: The physical distribution mix refers to the logistics and channels used to make the product available to customers at the right time and place. It includes aspects such as transportation, warehousing, and inventory management.

Why Not: The statement does not discuss distribution channels or logistics.

Conclusion

The correct answer is: (3) Promotion mix

This option accurately describes the element of the marketing mix used in the statement, which focuses on the promotional activities aimed at increasing sales through offers like free gifts and cash backs.

Answer 9

"Just Foodie” is a food chain that enhances its sales using various consumer incentives like Free gifts, Cashbacks, and discounts on different occasions. This aligns with the concept of Sales Promotion, which is a key tool in the promotion mix aimed at boosting the immediate sale of products through short-term incentives. 

Sales promotions are strategies designed to stimulate quicker and greater purchase of particular products or services by consumers or the trade. Companies may use consumer-oriented promotions aimed directly at the final consumers like discounts or gift offers to increase product demand.

Therefore, the tool of promotion mix used in the given statement is Sales Promotion.

Answer 10

To identify the tool of the promotion mix used in the statement, let's analyze the given information and each option in detail:

Statement Analysis

The statement says, "To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions." This statement focuses on the use of incentives and discounts to attract customers and increase sales.

Options Analysis

Advertisement (1)

Definition: Advertisement involves promoting a product or service through various media channels such as TV, radio, print, and digital platforms to create awareness and interest among potential customers.

Why Not: The statement does not mention any form of advertising or media campaigns.

Sales Promotion (2)

Definition: Sales promotion involves short-term incentives and activities designed to encourage immediate purchases or trial use of a product or service. This includes offers like free gifts, cash backs, and discounts.

Why Correct: The statement directly mentions using free gifts, cash backs, and discounts, which are all forms of sales promotion.

Personal Selling (3)

Definition: Personal selling involves direct interaction between a salesperson and a customer to persuade the customer to buy a product or service. It includes activities such as sales presentations, demonstrations, and negotiations.

Why Not: The statement does not mention any direct sales interactions or personal selling efforts.

Publicity (4)

Definition: Publicity involves generating public awareness and interest through media coverage, press releases, events, and other non-paid media channels.

Why Not: The statement does not mention any efforts to generate media coverage or public awareness.

Conclusion

The correct answer is: (2) Sales promotion

This option accurately describes the tool of the promotion mix used in the statement, which focuses on using incentives like free gifts, cash backs, and discounts to increase sales.