”Just Foodie” is a food chain offering different snacks like chips, biscuits, Choco chip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality, and packing are given utmost care. They are offering good quality, so they are able to charge higher prices than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie” a complete success, and they are able to win over different competitors in the market, and their market share is rising continuously.
In the above case ”Just Foodie” is using various variables of Marketing Mix. Identify the variable used in the following statement:
”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”
”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”
- Product
- Price
- Promotion
- Physical distribution
The Correct Option is D
Solution and Explanation
To identify the variable of the Marketing Mix used in the statement, let's analyze the given information and each option in detail:
Statement Analysis
The statement says, "To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets."
This statement focuses on making the products available to customers at the right time and place, which involves the distribution channels used by the company.
Options Analysis
Product (1)
Definition: The product variable of the Marketing Mix refers to the actual goods or services being offered to customers. It includes aspects like product design, features, and quality.
Why Not: The statement does not discuss the product itself but rather the distribution channels used to make the product available.
Price (2)
Definition: The price variable of the Marketing Mix refers to the pricing strategy and the cost at which the product is offered to customers.
Why Not: The statement does not discuss pricing strategies or costs.
Promotion (3)
Definition: The promotion variable of the Marketing Mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product.
Why Not: The statement does not discuss promotional activities or marketing communications.
Physical Distribution (4)
Definition: The physical distribution variable of the Marketing Mix refers to the logistics and channels used to make the product available to customers at the right time and place.
Why Correct: The statement directly discusses making products available at the right time and place by selling through grocery stores and their own outlets, which falls under physical distribution.
Conclusion
The correct answer is: (4) Physical distribution
This option accurately describes the variable of the Marketing Mix used in the statement, which focuses on the distribution channels and logistics to make products available to customers at the right time and place.
Identify the element of Marketing Mix: "The taste, quality, and packaging are given utmost care."
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
The Correct Option is A
Solution and Explanation
To identify the element of the marketing mix in the statement, let's analyze the given information and each option in detail:
Statement Analysis
The statement says, "The taste, quality, and packing are given utmost care." This statement focuses on the characteristics and attributes of the product itself.
Options Analysis
Product Mix (1)
Definition: The product mix refers to the variety of products and services offered by a company. It includes aspects such as product features, quality, packaging, and branding.
Why Correct: The statement directly discusses the taste, quality, and packaging of the products, which are all components of the product mix.
Price Mix (2)
Definition: The price mix refers to the pricing strategy and the cost at which the product is offered to customers. It includes aspects such as pricing levels, discounts, and payment terms.
Why Not: The statement does not discuss pricing strategies or costs.
Promotion Mix (3)
Definition: The promotion mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product. It includes aspects such as advertising, sales promotion, public relations, and direct marketing.
Why Not: The statement does not discuss promotional activities or marketing communications.
Physical Distribution Mix (4)
Definition: The physical distribution mix refers to the logistics and channels used to make the product available to customers at the right time and place. It includes aspects such as transportation, warehousing, and inventory management.
Why Not: The statement does not discuss distribution channels or logistics.
Conclusion
The correct answer is: (1) Product mix
This option accurately describes the element of the marketing mix used in the statement, which focuses on the taste, quality, and packaging of the products.
”They are able to charge higher prices than their competitors.” Which element of marketing mix is discussed in the statement?
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
The Correct Option is B
Solution and Explanation
To identify the element of the marketing mix discussed in the statement, let's analyze the given information and each option in detail:
Statement Analysis
The statement says, "They are able to charge higher prices than their competitors." This statement focuses on the pricing strategy of the company.
Options Analysis
Product Mix (1)
Definition: The product mix refers to the variety of products and services offered by a company. It includes aspects such as product features, quality, packaging, and branding.
Why Not: The statement does not discuss the product itself or its features.
Price Mix (2)
Definition: The price mix refers to the pricing strategy and the cost at which the product is offered to customers. It includes aspects such as pricing levels, discounts, and payment terms.
Why Correct: The statement directly discusses the company's ability to charge higher prices than its competitors, which is a key aspect of the price mix.
Promotion Mix (3)
Definition: The promotion mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product. It includes aspects such as advertising, sales promotion, public relations, and direct marketing.
Why Not: The statement does not discuss promotional activities or marketing communications.
Physical Distribution Mix (4)
Definition: The physical distribution mix refers to the logistics and channels used to make the product available to customers at the right time and place. It includes aspects such as transportation, warehousing, and inventory management.
Why Not: The statement does not discuss distribution channels or logistics.
Conclusion
The correct answer is: (2) Price mix
This option accurately describes the element of the marketing mix used in the statement, which focuses on the company's pricing strategy and its ability to charge higher prices than its competitors.
”To increase their sales, they are using different offers like: Free gifts, Cash backs, etc.”
Identify the marketing mix element from the above statement.
Identify the marketing mix element from the above statement.
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
The Correct Option is C
Solution and Explanation
To identify the element of the marketing mix discussed in the statement, let's analyze the given information and each option in detail:
Statement Analysis
The statement says, "To increase their sales, they are using different offers like: Free gifts, Cash backs, etc." This statement focuses on the various promotional activities used to attract customers and increase sales.
Options Analysis
Product Mix (1)
Definition: The product mix refers to the variety of products and services offered by a company. It includes aspects such as product features, quality, packaging, and branding.
Why Not: The statement does not discuss the product itself or its features.
Price Mix (2)
Definition: The price mix refers to the pricing strategy and the cost at which the product is offered to customers. It includes aspects such as pricing levels, discounts, and payment terms.
Why Not: While the statement mentions offers like cash backs, which can be related to pricing, the primary focus is on the promotional activities rather than the pricing strategy itself.
Promotion Mix (3)
Definition: The promotion mix refers to the marketing and promotional activities used to communicate with customers and persuade them to buy the product. It includes aspects such as advertising, sales promotion, public relations, and direct marketing.
Why Correct: The statement directly discusses using different offers like free gifts and cash backs to increase sales, which are promotional activities aimed at attracting customers.
Physical Distribution Mix (4)
Definition: The physical distribution mix refers to the logistics and channels used to make the product available to customers at the right time and place. It includes aspects such as transportation, warehousing, and inventory management.
Why Not: The statement does not discuss distribution channels or logistics.
Conclusion
The correct answer is: (3) Promotion mix
This option accurately describes the element of the marketing mix used in the statement, which focuses on the promotional activities aimed at increasing sales through offers like free gifts and cash backs.
”To increase their sales, they are using different offers like: Free gifts, Cashbacks etc. They are offering discounts to customers on various occasions.” Which tool of promotion mix is used in the given statement?
- Advertisement
- Sales promotion
- Personal selling
- Publicity
The Correct Option is B
Solution and Explanation
To identify the tool of the promotion mix used in the statement, let's analyze the given information and each option in detail:
Statement Analysis
The statement says, "To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions." This statement focuses on the use of incentives and discounts to attract customers and increase sales.
Options Analysis
Advertisement (1)
Definition: Advertisement involves promoting a product or service through various media channels such as TV, radio, print, and digital platforms to create awareness and interest among potential customers.
Why Not: The statement does not mention any form of advertising or media campaigns.
Sales Promotion (2)
Definition: Sales promotion involves short-term incentives and activities designed to encourage immediate purchases or trial use of a product or service. This includes offers like free gifts, cash backs, and discounts.
Why Correct: The statement directly mentions using free gifts, cash backs, and discounts, which are all forms of sales promotion.
Personal Selling (3)
Definition: Personal selling involves direct interaction between a salesperson and a customer to persuade the customer to buy a product or service. It includes activities such as sales presentations, demonstrations, and negotiations.
Why Not: The statement does not mention any direct sales interactions or personal selling efforts.
Publicity (4)
Definition: Publicity involves generating public awareness and interest through media coverage, press releases, events, and other non-paid media channels.
Why Not: The statement does not mention any efforts to generate media coverage or public awareness.
Conclusion
The correct answer is: (2) Sales promotion
This option accurately describes the tool of the promotion mix used in the statement, which focuses on using incentives like free gifts, cash backs, and discounts to increase sales.
Top Questions on Marketing
- USP stands for:
- Aim of advertisement is:
- Consider the following passage and answer the questions.
Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for a few years, the company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for the last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks - Characteristics of Urban Marketing Centres are usually -
A. Widely specialized urban services
B. Offer manufactured goods as well as many specialized markets
C. Have only retail trading centres
D. Have services of educational institutions and professionals
E. Trading centres of the most rudimentary type
Choose the correct answer from the options given below: - When Central Bank buys securities without any promise to sell them later, it is known as?
Questions Asked in CUET exam
- In a class of 40 students, the ratio of boys to girls is 3:2. The average marks scored by boys is 42, and that by girls is 46. What is the average marks scored by the whole class?
- CUET (UG) - 2024
- Data Interpretation
- Find out the missing (?) number and letter.
- CUET (UG) - 2024
- Image Based
- Two dice are thrown simultaneously. If $X$ denotes the number of fours, then the expectation of $X$ will be:
- CUET (UG) - 2024
- Probability
- Kavita and Lalita are partners sharing profits in the ratio of 2:1. They decide to admit Mohan for 1/4th share in future profits with a guaranteed amount of ₹25,000.Both Kavita and Lalita undertake to meet liability arising due to gauranteed amount to Mohan in their respective profit sharing ratio. The firm earned profits of ₹76,000 for the year 2022-23. The deficiency borne by Kavita is
- CUET (UG) - 2024
- Reconstitution of Partnership
- A, B, and C are partners sharing profits in the ratio of 3:3:4. They decide to share future profits equally. The sacrifice or gain of partners are
- CUET (UG) - 2024
- Reconstitution of Partnership