Comprehension
On the basis of the information given in the case, answer the next five questions.
”Just Foodie” is a food chain offering different snacks like chips, biscuits, Choco chip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality, and packing are given utmost care. They are offering good quality, so they are able to charge higher prices than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie” a complete success, and they are able to win over different competitors in the market, and their market share is rising continuously.
”Just Foodie” is a food chain offering different snacks like chips, biscuits, Choco chip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality, and packing are given utmost care. They are offering good quality, so they are able to charge higher prices than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie” a complete success, and they are able to win over different competitors in the market, and their market share is rising continuously.
Question: 1
In the above case ”Just Foodie” is using various variables of Marketing Mix. Identify the variable used in the following statement:
”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”
In the above case ”Just Foodie” is using various variables of Marketing Mix. Identify the variable used in the following statement:
”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”
”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”
Updated On: Oct 28, 2024
- Product
- Price
- Promotion
- Physical distribution
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The Correct Option is D
Solution and Explanation
Physical distribution refers to the activities involved in making products available to customers at the right time and place, as in selling through grocery stores in addition to their own outlets.
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Question: 2
Identify the element of Marketing Mix: "The taste, quality, and packaging are given utmost care."
Identify the element of Marketing Mix: "The taste, quality, and packaging are given utmost care."
Updated On: Oct 28, 2024
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
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The Correct Option is A
Solution and Explanation
Product mix refers to the features, quality, and packaging of products offered by a company. In this case, focusing on taste, quality, and packaging is part of the product mix.
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Question: 3
”They are able to charge higher prices than their competitors.” Which element of marketing mix is discussed in the statement?
”They are able to charge higher prices than their competitors.” Which element of marketing mix is discussed in the statement?
Updated On: Oct 28, 2024
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
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The Correct Option is B
Solution and Explanation
Price mix refers to the pricing strategies adopted by the company. "Just Foodie" charges higher prices due to better quality, which is an example of the price mix.
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Question: 4
”To increase their sales, they are using different offers like: Free gifts, Cash backs, etc.”
Identify the marketing mix element from the above statement.
”To increase their sales, they are using different offers like: Free gifts, Cash backs, etc.”
Identify the marketing mix element from the above statement.
Identify the marketing mix element from the above statement.
Updated On: Oct 28, 2024
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
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The Correct Option is C
Solution and Explanation
Promotion mix refers to the communication strategies used to boost sales, such as discounts, free gifts, and cash backs. These promotional tactics help attract customers and increase sales.
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Question: 5
”To increase their sales, they are using different offers like: Free gifts, Cashbacks etc. They are offering discounts to customers on various occasions.” Which tool of promotion mix is used in the given statement?
”To increase their sales, they are using different offers like: Free gifts, Cashbacks etc. They are offering discounts to customers on various occasions.” Which tool of promotion mix is used in the given statement?
Updated On: Oct 28, 2024
- Advertisement
- Sales promotion
- Personal selling
- Publicity
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The Correct Option is B
Solution and Explanation
Sales promotion refers to short-term incentives like discounts, free gifts, and cash backs, which are offered to customers to increase sales during specific occasions.
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