Question

Mei Ling is a practicing lawyer in Hong Kong. She is considering launching a marketing campaign to attract more clients. Which of the following is a feasible option for her?

• A. Proceed with the campaign on all media, since lawyers are free to advertise without restrictions.
• B. Proceed with the campaign on print media.
• C. Launch the campaign but exclude testimonials, success rates and any comparative statements.
• D. Avoid all forms of advertising as it is entirely prohibited in Hong Kong.

Hint:

Legal advertising in Hong Kong is regulated; print media advertising is permissible if it follows professional ethics and avoids misleading content.

Answer 1

The Correct Option is B

In Hong Kong, lawyers face certain restrictions on advertising. While advertising is not entirely prohibited, it is regulated to maintain professional ethics. Print media advertising is generally allowed, provided it complies with the professional conduct rules and does not contain misleading information such as testimonials or exaggerated claims.
Option (A) is incorrect because unrestricted advertising across all media is not allowed.
Option (B) is correct as print media campaigns are feasible under regulated guidelines.
Option (C) is partly true but too restrictive; excluding testimonials and comparative statements may be required but does not encompass the full scope of allowed advertising.
Option (D) is incorrect as advertising is not completely banned.
Thus, Mei Ling can proceed with a marketing campaign on print media, adhering to ethical guidelines.