Question

Maximum wide scope is of

• A. Brand
• B. Labelling
• C. Packaging
• D. Trade mark

Hint:

Think of a product box. The box itself is the {Packaging}. The name on the box is the {Brand}. The legal protection for that name is the {Trade Mark}. The ingredient list and other information on the box is the {Labelling}. The box contains all these elements, so packaging has the widest scope.

Answer 1

The Correct Option is C

Step 1: Understanding the Question:
The question asks which of the given marketing concepts has the broadest scope.
Step 2: Key Concept:
Let's define the terms:
- Brand: A name, term, sign, symbol, or design intended to identify the goods of one seller and differentiate them from competitors.
- Trade Mark: A brand or part of a brand that is given legal protection.
- Labelling: Part of packaging that consists of printed information appearing on or with the package.
- Packaging: The activities of designing and producing the container or wrapper for a product.
Step 3: Detailed Explanation:
The scope of these terms can be understood in a hierarchical manner:
- Packaging is a broad concept that involves the creation of the product's container. This container serves multiple functions: protection, convenience, promotion, and identification.
- The package itself is the primary vehicle for branding and labelling. The Brand name and Trade Mark are typically displayed on the package. The Labelling is the informational content that is also part of the package.
- Therefore, packaging as an activity and a concept encompasses branding, trademarking, and labelling. It provides the physical medium on which the other elements are communicated. This gives it the widest scope among the given options.
Step 4: Final Answer
Packaging has the maximum wide scope as it includes the design and production of the container, which in turn carries the brand, trademark, and label.