Question

Match the translation studies concept (List-I) with its definition (List-II):

List I	Concept	List II: Definition
A	Subtitling	(I) Also known as captions or on-screen commentary, it is a written translation of the spoken text that appears at the bottom of the screen to assist viewers in following the dialogues of a film.
B	Transcreation	(II) A mix of translation and creation, this method is used in the advertising and marketing industry to make a text appealing to a specific target audience.
C	Voice-over	(III) A translation technique in which an interpreter’s voice is heard instead of the original audio, but the original voice is also audible in the background.
D	Dubbing	(IV) The practice of replacing the original soundtrack with a translated one while keeping the synchronization of the actors’ lip movements and facial expressions.

• (A) - (I), (B) - (II), (C) - (III), (D) - (IV)
• (A) - (II), (B) - (I), (C) - (IV), (D) - (III)
• (A) - (III), (B) - (IV), (C) - (II), (D) - (I)
• (A) - (IV), (B) - (III), (C) - (II), (D) - (I)

Hint:

Familiarize yourself with translation techniques by their practical applications, such as film subtitling, marketing transcreation, and dubbing in media.

Answer 1

The Correct Option is A

Subtitling (A): Written translation of spoken text appearing at the bottom of the screen. Transcreation (B): Creative mix of translation and creation in marketing. Voice-over (C): Interpreter's voice over original audio. Dubbing (D): Replacing original soundtrack with translated one synchronized with lip movements.