List-I | List-II | ||
(A) | Merger between companies producing different goods for one specific finished product | (I) | Horizontal merger |
(B) | Merger between firms that are totally unrelated | (II) | Market extension merger |
(C) | Merger between companies in the same industry | (III) | Conglomerate |
(D) | Merger between companies that deal in same products but separate market | (IV) | Vertical merger |
Column- I | Column- II |
---|---|
(a) Product concept | (i) Its main focus is on quality, performance and feature of the product. |
(b) Selling concept | (ii) Its main focus is on satisfaction of customer needs. |
(c) Marketing concept | (iii) Its main focus is on aggressively persuading buyer to purchase the existing product. |
(d) Societal concept | (iv) Its main focus is on satisfaction of customer needs and society's well-being. |
Choose the correct options from the following: