Step 1: Identify the company and context → The question refers to Dish TV, India’s first and largest direct-to-home (DTH) television service provider.
Step 2: Clarify the timeline → The event took place in October 2018, when Dish TV was preparing to launch its largest brand campaign to attract younger audiences in India.
Step 3: Focus on the specific detail being asked → The question asks who was signed up as the brand ambassador for Dish TV in this campaign.
Step 4: Recall the appointment → In October 2018, Dish TV signed up Ranveer Singh, the popular Bollywood actor, as its brand ambassador.
Step 5: Justify the choice → Ranveer Singh was chosen because of his energetic, youthful, and vibrant personality, which aligned with Dish TV’s strategy of wooing younger audiences and giving the brand a fresher, more dynamic image.
Step 6: Confirm alignment with campaign goals → His popularity among millennials and urban youth was expected to help Dish TV strengthen its market presence and connect better with the target audience.
Step 7: Apply formatting rule → As instructed, the final answer must be written without spaces, so the ambassador’s name is condensed accordingly.
FinalAnswer:RanveerSingh