Step 1: Total number of people surveyed = 500. 70% of them responded, so the number of responses is:
\[ 0.7 \times 500 = 350. \]
Step 2: Of the 350 respondents, 40% responded in favour of the swimming pool:
\[ 0.4 \times 350 = 140 \text{ (responded in favour).} \]
Step 3: The number of people who did not respond in favour is:
\[ 350 - 140 = 210. \]
Step 4: The percentage of all surveyed people who did not respond in favour is:
\[ \frac{210}{500} \times 100 = 42\%. \]
Conclusion: The percentage of people who did not respond in favour of the swimming pool is 42%.