The magnitude of the vector \( \vec{u} = \hat{i} + 2\hat{j} + 3\hat{k} \) is given by:
\[
|\vec{u}| = \sqrt{1^2 + 2^2 + 3^2} = \sqrt{14}
\]
Now, we are given that \( |c \vec{u}| = 3 \). So,
\[
|c \vec{u}| = |c| \cdot |\vec{u}| = 3
\]
\[
|c| \cdot \sqrt{14} = 3
\]
\[
|c| = \frac{3}{\sqrt{14}}
\]
Thus, the values of \( c \) are:
\[
c = \pm \frac{3}{\sqrt{14}}
\]