The acceleration due to gravity \( g \) is given by the formula:
\[
g = \frac{GM}{R^2}
\]
Where:
- \( G \) is the gravitational constant
- \( M \) is the mass of the Earth
- \( R \) is the radius of the Earth
Since the mass of the Earth remains unchanged and the radius shrinks by 4%, the new radius is \( 0.96R \). The new acceleration due to gravity is:
\[
g' = \frac{GM}{(0.96R)^2} = \frac{GM}{0.9216 R^2} = \frac{g}{0.9216}
\]
Thus, the percentage change in \( g \) is:
\[
\frac{1 - 0.9216}{0.9216} \times 100 \approx 16\%
\]
Therefore, the correct answer is 16%.