The given equation for the pair of straight lines is:
\[
6x^2 - xy + 4cy^2 = 0.
\]
One of the lines is \( 3x + 4y = 0 \). Substituting \( y = -\frac{3}{4}x \) into the equation:
\[
6x^2 - x\left(-\frac{3}{4}x\right) + 4c\left(-\frac{3}{4}x\right)^2 = 0.
\]
Simplifying the terms:
\[
6x^2 + \frac{3}{4}x^2 + 4c\left(\frac{9}{16}x^2\right) = 0,
\]
\[
6 + \frac{3}{4} + \frac{36c}{16} = 0.
\]
Multiplying through by 16 to eliminate the fractions:
\[
96 + 12 + 36c = 0.
\]
Solving for \( c \):
\[
36c = -108 \quad \Rightarrow \quad c = -3.
\]
Final Answer:
\[
\boxed{-3}
\]