We are given that the sum of the intercepts made by the line on the coordinate axes is always 12. The general form of the equation of a line with intercepts \( a \) and \( b \) on the x-axis and y-axis, respectively, is:
\[
\frac{x}{a} + \frac{y}{b} = 1
\]
The sum of the intercepts is given by \( a + b = 12 \).
The area of the triangle formed by the line and the coordinate axes is:
\[
\text{Area} = \frac{1}{2} \times a \times b
\]
To maximize the area, we need to maximize the product \( ab \), subject to the constraint \( a + b = 12 \).
Using the method of Lagrange multipliers or by substituting \( b = 12 - a \), we maximize \( ab \) to get the maximum area when \( a = b = 6 \).
Thus, the equation of the line is \( x + y = 6 \).
Therefore, the correct answer is option (3), \( x + y = 6 \).