Good stories do not just appear — they are carefully crafted through a combination of research, understanding, and creativity.
A compelling story often emerges when the storyteller deeply understands the audience and the purpose behind sharing the story.
In the context of data storytelling, good stories come from exploring data thoroughly to find patterns, trends, or hidden insights that matter.
Analysts often ask critical questions: What is the key message? What does the data reveal that is new or surprising?
Once important insights are found, they are structured into a narrative that connects facts logically and emotionally.
Good stories use visuals like charts and graphs to make complex information easy to grasp.
They also focus on clarity and relevance — removing unnecessary details and highlighting the core takeaway.
Finally, testing and refining the story through feedback ensures that it is engaging and achieves its intended impact.