Question:

Hitika has joined as a visual merchandise designer in a reputed fashion store which deals with only ready-to-wear clothing lines. (i) List three job responsibilities which are expected of her to attract more customers.

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Solution and Explanation

Key Responsibilities of a Merchandise Designer

  • Designing Window Displays:
    Creating attractive window displays to showcase products and attract the attention of potential customers is a crucial job for a merchandise designer.
  • Arranging Store Merchandise:
    Arranging clothing and other merchandise within the store, making sure it is aesthetically pleasing and easy to access.
  • Creating Attractive Props:
    Creating attractive props to help with the display.
  • Organizing Clothing Placement:
    This includes organizing and arranging clothes within a store to highlight certain aspects like color, design, or a specific trend.
  • Styling Mannequins:
    This includes dressing and styling mannequins to display the different items of clothing effectively.
  • Spearheading Marketing Campaigns:
    Merchandise designers may also be required to create and manage the entire marketing campaign for their products.
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