Question

Given below are two statements:
Statement I : Dividing the market in small niches is known as targeting.
Statement II: Segmentation and targeting are essential components of understanding the market and tap it effectively.
In the light of the above statements,choose the correct answer from the options given below

• A. Both Statement I and Statement II are true
• B. Both Statement I and Statement II are false
• C. Statement I is true but Statement II is false
• D. Statement I is false but Statement II is true

Answer 1

The Correct Option is D

Segmentation refers to dividing the market into smaller segments, while targeting refers to selecting the specific segment(s) to focus on. Both are crucial for effectively tapping into a market.