Question

Give any two differences between marketing and selling.

Hint:

A simple way to remember the difference: Marketing is about making the customer want to buy your product (creating pull). Selling is about convincing the customer to buy the product you have (creating push).

Answer 1

While often used interchangeably, marketing and selling are distinct concepts with different philosophies and objectives. Here are two key differences:
\begin{tabular}{| p{1.5cm} | p{5.5cm} | p{5.5cm} |} \hline No. & Basis of Difference & Marketing & Selling
\hline 1. & Focus and Starting Point & Marketing is customer-oriented. It starts with identifying the needs and wants of the target customer and then developing a product to satisfy those needs. The focus is on the customer. & Selling is product-oriented. It starts with the existing product that the company has manufactured. The focus is on the product and the need to convert it into cash.
\hline 2. & Objective and Scope & The primary objective is to earn profits through customer satisfaction and building long-term relationships. It is a broad concept that includes product development, pricing, promotion, and distribution. & The primary objective is to maximize sales volume and earn profits through quick sales. It is a narrow concept and is only one part of the promotion aspect of marketing.
\hline \end{tabular}