Question

For business, marketing is

• A. Unnecessary
• B. Compulsory
• C. Necessary
• D. Luxury

Hint:

Marketing bridges the gap between production and consumption — making it an indispensable element of business success.

Answer 1

The Correct Option is C

Step 1: Understanding the role of marketing.
Marketing is the process of identifying consumer needs, developing products to meet those needs, and promoting them effectively to maximize sales and satisfaction.
It is an essential part of every business, connecting the producer and the consumer.
Step 2: Importance in modern business.
In today’s competitive world, marketing is vital for survival and growth because it helps in:
- Creating awareness about products and services.
- Building brand identity and loyalty.
- Increasing sales and revenue.
- Adapting products to meet changing consumer demands.
Step 3: Marketing as a necessity.
Without marketing, even the best products may fail to reach customers.
Therefore, marketing is not a luxury or an optional activity — it is a core necessity for every business to sustain and grow.
Step 4: Analysis of options.
- (1) Unnecessary: Incorrect — business cannot survive without marketing.
- (2) Compulsory: Not wrong, but the better economic term is ‘necessary’.
- (3) Necessary: Correct — marketing ensures connection between production and consumption.
- (4) Luxury: Incorrect — it is essential, not extravagant.
Step 5: Conclusion.
Thus, marketing is a necessary function for every business.