Question

Explain the following as functions of marketing :
(i) Gathering and Analysing Market Information
(ii) Standardisation and Grading
(iii) Consumer Support Services

Hint:

Don’t just memorize definitions—link each marketing function to a real-life example or brand. That strengthens your answer and helps you recall faster in exams.

Answer 1

Marketing is not limited to just selling products. It begins before the product is even launched and continues after the sale is made. Gathering and analysing information helps identify consumer needs and adapt accordingly. Standardisation maintains consistent quality, and grading helps cater to various market segments. Consumer support strengthens post-purchase experience and improves brand retention. Final Answer: Effective marketing includes research, quality control, and after-sale services to ensure customer satisfaction and brand value.