We are asked to compute the limit \( \lim_{x \to a} \frac{\log x - 1}{x - a} \).
Let \( f(x) = \log x \).
We recognize that this is a standard limit involving the derivative of \( \log x \) at \( x = a \).
\[
\lim_{x \to a} \frac{\log x - \log a}{x - a} = \frac{1}{a}
\]
Therefore, the correct answer is \( \frac{1}{a} \log_a e \).