Comprehension
Case Study (41-45):
Vibha had created a unique all weather jackets which had solar panels embedded in it. The USP of the jacket was that, harnessing the solar energy it could keep the jacket warm like a heater and cold like an air conditioner depending on the weather. Her market was the youth who came out of the comfort of their homes to stay in hostels. The name of her product was 'TURN COAT' which was beautifully written in comic sans font outside her showroom in FLD Mall. The name had a rising sun next to it making it an attractive composition to look at. Vibha was reading a lot of literature on the promotion strategies that she could use. She had already fixed a public appearance by the superstar Ralia Kapoor at her showroom in 15 days. She opened up Instagram and Twitter accounts in the name of 'TURN COAT'. She got the name of the product and the symbol of the rising sun printed on the parking ticket, that were collected by customers coming to the mall. While deciding on the pricing she was suggested by her mentor to keep the price very high to recover her R & D costs spent on developing the product. She was a little hesitant to do so and decided to price TURN COAT by covering the cost of producing it plus with reasonable profits
Question: 1

The name of Vibha's product 'TURN COAT' written in Comic sans font and the rising sun next to the name is:

Updated On: Sep 16, 2024
  • Brand Mark
  • Logo
  • Brand Name
  • Trade Mark
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The Correct Option is B

Solution and Explanation

The correct option is (B) : Logo
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Question: 2

The celebrity appearance of Ralia Kapoor at Vibha's showroom can be categorized as a part of:

Updated On: Sep 16, 2024
  • Advertising
  • Public relations
  • Product placement
  • Sales promotion
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The Correct Option is D

Solution and Explanation

The correct option is (D) : Sales promotion
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Question: 3

The pricing technique that was suggested to Vibha and the one that she finally used can be identified as-
A. Variable pricing
B. Penetration pricing
C. Skimming pricing
D. Fixed cost pricing
E. Cost-plus pricing
Choose the correct answer from the options given below:

Updated On: Sep 16, 2024
  • C & E only
  • A & B only
  • B & D only
  • C & D only
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The Correct Option is A

Solution and Explanation

The correct option is (A) : C & E only
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Question: 4

The name of the product and the symbol printed on the parking tickets is an example of:

Updated On: Sep 16, 2024
  • Above-the-line approach
  • Public Relations
  • Ambient (Media Mix)
  • Business Promotion (Sales promotion)
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The Correct Option is C

Solution and Explanation

The correct option is (C) : Ambient (Media Mix)
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Question: 5

Promoting her product on instagram and twitter accounts would fall under:

Updated On: Sep 16, 2024
  • Above the line approach
  • Below the line approach
  • Through the line approach
  • Indirect sales strategy approach
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The Correct Option is A

Solution and Explanation

The correct option is (A) : Above the line approach
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