At this stage, we presume that the idea has been transformed into a product and is being produced and sold. This is the first encounter with the rest of the market. The above lines refers to:
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Start-up finance is essential for the early stages of business when a product is being marketed for the first time to the public.
Start-up finance refers to the initial phase of funding a business once the product has been developed and is ready to be introduced to the market. It covers the costs associated with launching and marketing the product.