An ammeter in an AC circuit measures the rms (root mean square) value of current, not the peak value. The relationship between the peak current \( I_0 \) and the rms current \( I_{\text{rms}} \) is:
\[
I_0 = I_{\text{rms}} \cdot \sqrt{2}
\]
Given:
\[
I_{\text{rms}} = 10 \, \text{A}
\Rightarrow I_0 = 10 \cdot \sqrt{2} \, \text{A}
\]
Final answer: \( 10\sqrt{2} \, \text{A} \)