Question:
Who propounded the Two Step-Flow Theory of Communication?
Who propounded the Two Step-Flow Theory of Communication?
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The Two Step-Flow Theory highlights the role of opinion leaders in the dissemination of information from mass media to the general public.
Updated On: Sep 18, 2025
- Katz and Lazarsfeld
- Shannon and Weaver
- Wilbur Schramm
- Marshal McLuhan
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The Correct Option is A
Solution and Explanation
The Two Step-Flow Theory of Communication was propounded by Paul Lazarsfeld and Elihu Katz. This theory suggests that information flows from mass media to opinion leaders, and then to the broader public. It emphasizes the influence of interpersonal communication in shaping public opinion.
Thus, the correct answer is (1) Katz and Lazarsfeld.
Thus, the correct answer is (1) Katz and Lazarsfeld.
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