In 2010, the Indian government unveiled a new rupee symbol to represent the Indian currency. The design aimed to reflect the cultural heritage and the economic strength of India. After an extensive design competition, the winning design was created by Udaya Kumar. This modern rupee symbol incorporates elements of the Devanagari script (an integral part of the Indian cultural script set) and the Roman script letter 'R', signifying both Indian tradition and global integration. Udaya Kumar's design was chosen for its simplicity and its ability to be easily recognized and reproduced, contributing to a unified national identity for the currency.