The organization that funded the Indian Cricket League (ICL) is Zee Entertainment Enterprises. The ICL was launched in 2007 as an independent venture, aiming to promote cricket and provide a platform for talented players who aspired to play at higher levels. Zee Entertainment Enterprises, a prominent media and entertainment company, was instrumental in providing the financial backing necessary for the league's operations, organizing matches, and broadcasting the events to reach a vast audience. This initiative was distinct from established cricket governing bodies and attempted to offer an alternative to traditional cricket leagues, underlining its role in the sporting landscape.