Question

Which of these is also known as 'Speciality advertising'?

• A. Covert Advertising
• B. Merchandise
• C. Celebrity Endorsement
• D. Institutional Advertising

Answer 1

The Correct Option is B

Speciality Advertising (also called Promotional Merchandising) involves giving away branded products (e.g., pens, mugs, T-shirts) to customers as a subtle yet effective marketing tool. These items keep the brand top-of-mind through everyday use.

Other Options Explained:

Covert Advertising: Hidden or indirect product placements in media (e.g., a soda brand in a movie).
Celebrity Endorsement: Using famous personalities to promote products.
Institutional Advertising: Building a brand’s image (e.g., CSR campaigns), not product-specific.