Question

An advertisement, message, or public communication regarding economic, political, or social issues is called

• A. Comparative advertising
• B. Advocacy
• C. Informational advertising
• D. Competitive advertising

Answer 1

The Correct Option is B

An advertisement, message, or public communication regarding economic, political, or social issues is commonly referred to as "advocacy advertising" or "issue advocacy."

These types of communications are designed to raise awareness, influence public opinion, or promote specific policies rather than to sell a product or service. They can be disseminated by:

• Nonprofit organizations (e.g., human rights campaigns)
• Political groups (e.g., election-related messaging)
• Corporations (e.g., statements on sustainability or labor practices)
• Government agencies (e.g., public health advisories)

In some contexts, such communications may also be called "public service announcements (PSAs)" if they are non-commercial and intended for the public good