Question

An advertisement, message, or public communication regarding economic, political, or social issues is called

• A. Comparative advertising
• B. Advocacy
• C. Informational advertising
• D. Competitive advertising

Answer 1

The Correct Option is B

In the field of mass media, when an advertisement, message, or public communication addresses economic, political, or social issues, it is termed advocacy.

Advocacy advertising aims to promote a particular viewpoint or agenda rather than a specific product or service. It often seeks to influence public opinion or policy on the mentioned issues. Let's clearly distinguish it from other types mentioned: 

• Comparative advertising contrasts a product's attributes directly against competitors.
• Informational advertising provides data about a product or service, aiming to educate potential consumers.
• Competitive advertising focuses on highlighting a brand's superiority over its competitors without direct comparison.

Therefore, within this context, advocacy fits as the correct answer for the described form of communication.

Answer 2

An advertisement, message, or public communication regarding economic, political, or social issues is commonly referred to as "advocacy advertising" or "issue advocacy."

These types of communications are designed to raise awareness, influence public opinion, or promote specific policies rather than to sell a product or service. They can be disseminated by:

• Nonprofit organizations (e.g., human rights campaigns)
• Political groups (e.g., election-related messaging)
• Corporations (e.g., statements on sustainability or labor practices)
• Government agencies (e.g., public health advisories)

In some contexts, such communications may also be called "public service announcements (PSAs)" if they are non-commercial and intended for the public good