The Trade Marks Act, 1999, lays down grounds for refusing registration. Section 9 provides "Absolute grounds for refusal." Under Section 9(2)(a), a mark shall not be registered if it is of such a nature as to deceive the public or cause confusion. This is a fundamental principle to protect consumers from being misled. In contrast, distinctiveness (A) and continuous use (C) are factors that *support* registration. Registration in a foreign country (D) is generally not a ground for rejection in India, though it can be relevant for claiming priority.