Question

Which of the following factors must you judge to estimate the market potential?
(A) Present Market Demand
(B) Export Market Demand
(C) Future Market Demand
(D) Labour Demand
(E) Retailer's Consumption Preferences
Choose the correct answer from the options given below:

• A. (B), (C) and (D) only
• B. (A), (B) and (D) only
• C. (A), (B) and (C) only
• D. (B), (D) and (E) only

Answer 1

The Correct Option is C

To estimate market potential, it is critical to evaluate:

1. (A) Present Market Demand: Understanding current market conditions helps determine the immediate size and scope of the market.
2. (B) Export Market Demand: Considering global opportunities ensures that products/services cater to international markets effectively.
3. (C) Future Market Demand: Anticipating future trends and shifts in consumer behavior allows businesses to plan for sustained growth and relevance.

Factors such as (D) Labour Demand and (E) Retailer’s Consumption Preferences are not primary determinants for assessing market potential, as they are more relevant to supply chain and distribution analysis.