Competitors and their market shares
While the labour market may be an important factor for other considerations, it is not typically relevant for judging the adequacy of the market in the context of business or entrepreneurship.
Column- I | Column- II |
---|---|
(a) Product concept | (i) Its main focus is on quality, performance and feature of the product. |
(b) Selling concept | (ii) Its main focus is on satisfaction of customer needs. |
(c) Marketing concept | (iii) Its main focus is on aggressively persuading buyer to purchase the existing product. |
(d) Societal concept | (iv) Its main focus is on satisfaction of customer needs and society's well-being. |
Choose the correct options from the following: