Question

Which of the following can give an enterprise dealing in instant coffee a competitive edge ?

• A. Quality, taste and location
• B. Population increase in the city
• C. Ambience and customer relationship
• D. (1) and (3) only

Answer 1

The Correct Option is D

For an instant coffee enterprise, factors like quality and taste contribute directly to customer satisfaction and product differentiation. Ambience and customer relationships enhance brand loyalty and the customer experience, offering a competitive edge. While population increase could expand the market, it is not directly tied to competitiveness.