Question

Which among the following are NOT strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below:

• (B) and (E) only
• (A) and (B) only
• (C) and (D) only
• (C) and (E) only

Answer 1

The Correct Option is A

• (A) Audience selectivity: This is a strength of radio as it allows advertisers to target specific audiences based on demographics, location, and interests.
• (B) Directional signage: This is NOT a strength of radio, as radio does not provide any physical signage to guide audiences. Directional signage is more relevant to outdoor or visual media.
• (C) Frequency builder: This is a strength of radio, as radio advertising often repeats the message, building frequency for greater impact.
• (D) Low-cost product: This is a strength of radio, as radio advertising tends to be relatively affordable compared to other media like television or print.
• (E) Low reach: This is NOT a strength of radio, as radio generally has a broad reach and can reach a large audience, especially in rural and urban areas.

Thus, the correct answer is (1) (B) and (E) only, as directional signage and low reach are not strengths of radio.

Answer 2

Directional signage and low reach are not strengths of radio. Radio typically has strengths like audience selectivity, frequency building, and low-cost production, which make it a widely used medium for targeted advertising. However, it lacks the ability to provide visual cues, such as directional signage, and its reach can be limited compared to other media like television.