Question

Match List-I with List-II:

List-I (Type of media)	List-II (Example)
(A) Print	(I) Television
(B) Interactive	(II) Magazine
(C) Out of home	(III) Internet
(D) Broadcast	(IV) Poster

Choose the correct answer from the options given below :

• A. (A)-(I), (B)-(III), (C)-(IV), (D)-(II)
• B. (A)-(I), (B)-(II), (C)-(III), (D)-(IV)
• C. (A)-(II), (B)-(III), (C)-(IV), (D)-(I)
• D. (A)-(II), (B)-(IV), (C)-(III), (D)-(I)

Answer 1

The Correct Option is C

We need to pair them based on the most suitable examples of each media type.

• (A) Print: The most common example of this type is a "Magazine". Therefore, we match (A) with (II).
• (B) Interactive: This type involves media such as "Internet" where users can interact with the content. Thus, (B) matches with (III).
• (C) Out of home: Examples include media like billboards and "Posters", so (C) pairs with (IV).
• (D) Broadcast: This involves audio-visual content such as "Television". Therefore, (D) fits with (I).

Based on the above analysis, the correct matching is: (A)-(II), (B)-(III), (C)-(IV), (D)-(I).

Answer 2

• (A) Print corresponds to (II) Magazine. Print media includes magazines, newspapers, etc.
• (B) Interactive corresponds to (IV) Poster. Interactive media allows direct communication or engagement, and posters often have interactive elements like QR codes.
• (C) Out of home corresponds to (III) Internet. Out of home media refers to advertising that reaches consumers while they are outside their homes, and the internet fits this category.
• (D) Broadcast corresponds to (I) Television. Broadcast media includes television and radio.

So, the correct matching is (A) - (II), (B) - (IV), (C) - (III), (D) - (I).