Question

Match List-I with List-II:

List-I (Type of media)	List-II (Example)
(A) Print	(I) Television
(B) Interactive	(II) Magazine
(C) Out of home	(III) Internet
(D) Broadcast	(IV) Poster

Choose the correct answer from the options given below :

• A. (A)-(I), (B)-(III), (C)-(IV), (D)-(II)
• B. (A)-(I), (B)-(II), (C)-(III), (D)-(IV)
• C. (A)-(II), (B)-(III), (C)-(IV), (D)-(I)
• D. (A)-(II), (B)-(IV), (C)-(III), (D)-(I)

Answer 1

The Correct Option is C

• (A) Print corresponds to (II) Magazine. Print media includes magazines, newspapers, etc.
• (B) Interactive corresponds to (IV) Poster. Interactive media allows direct communication or engagement, and posters often have interactive elements like QR codes.
• (C) Out of home corresponds to (III) Internet. Out of home media refers to advertising that reaches consumers while they are outside their homes, and the internet fits this category.
• (D) Broadcast corresponds to (I) Television. Broadcast media includes television and radio.

So, the correct matching is (A) - (II), (B) - (IV), (C) - (III), (D) - (I).

Answer 2

(A) Print media includes magazines as a typical example. (B) Interactive media involves two-way communication, with the Internet being a primary example. (C) Out of home media refers to advertising placed outside of the consumer’s home, like posters. (D) Broadcast media includes radio and television, with television being the example here.