Question

When Coca Cola exited India, which cola brand was created and marketed by the Government of India to provide jobs to those who earlier were employed by Coca Cola?

• A. Double Cola
• B. Bovonto
• C. Campa Cola
• D. Double Seven
• E. Thums Up

Answer 1

The Correct Option is D

Coca Cola exited India in 1977 due to regulatory changes mandated by the Indian Government, which required foreign companies to dilute their equity holdings. In response to Coca Cola's exit, the Government of India aimed to provide employment to those affected by the departure by establishing and promoting a new cola brand. The brand created and marketed by the public sector was Double Seven. This initiative was named in commemoration of the year 1977, symbolizing a fresh start in the soft drink industry in India. Therefore, the cola brand developed and marketed by the Government of India to provide employment opportunities is Double Seven.