Let the number to be added to both terms be \( x \).
The new ratio becomes:
\[
\frac{3 + x}{7 + x} = \frac{2}{3}
\]
Now, cross-multiply to solve for \( x \):
\[
3(3 + x) = 2(7 + x)
\]
\[
9 + 3x = 14 + 2x
\]
\[
3x - 2x = 14 - 9
\]
\[
x = 5
\]
Thus, the number to be added is 5. Therefore, the correct answer is (C) 5.