Question:

What is sunk cost?

Show Hint

Remember the phrase: "Don't cry over spilt milk." A sunk cost is like spilt milk—it's gone, and you can't get it back, so your future decisions should not be based on it.
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

A sunk cost is a cost that has already been incurred and cannot be recovered. It is a past, irreversible expenditure.
The most important characteristic of a sunk cost is that it is irrelevant to future decision-making. Since the money has already been spent and cannot be retrieved, it should not influence any decision about future actions. Rational decision-making should only consider future costs and future benefits (i.e., relevant costs).
Examples of Sunk Costs:
A company spends \$1 million on research and development (R and D) for a new product. If the product is later found to be unviable, the \$1 million is a sunk cost. The decision of whether to invest more money in the project should not be influenced by the fact that \$1 million has already been spent.
A student pays a non-refundable \$500 registration fee for a course. If the student later decides the course is not useful, the \$500 is a sunk cost. The decision to continue the course should be based on the future benefits and costs, not the already-spent fee.
Money spent on marketing a product that ultimately fails to sell.
Ignoring sunk costs is a key principle of rational economic decision-making, helping to avoid the "sunk cost fallacy" (also known as "throwing good money after bad"), where one continues a venture because of past investments, rather than a rational assessment of future prospects.
Was this answer helpful?
0
0