Conformity is the act of adjusting one’s behavior, beliefs, or attitudes to match those of a group or social norms. It is influenced by social pressure and is often a result of the desire to fit in or avoid rejection. There are several types of conformity:
1. Informational Conformity: This occurs when individuals look to others for guidance because they believe others have accurate information. It is driven by the desire to be correct and informed.
2. Normative Conformity: This happens when individuals conform to social norms to be accepted or liked by a group. It is primarily driven by the fear of rejection or disapproval.
3. Identification: This form of conformity occurs when individuals adopt the behaviors and attitudes of a group they want to be associated with, even if they don’t always agree with the group's beliefs.