Question:

What is called Interview method?

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Interviews are the most reliable tool for collecting in-depth social research data.
Updated On: Sep 5, 2025
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Solution and Explanation

Step 1: Definition.
The interview method is a qualitative research technique where the interviewer asks questions to collect data directly from respondents.

Step 2: Features.
\begin{itemize} \item Direct and personal contact with respondents. \item Questions may be structured (pre-determined) or unstructured (open-ended). \item Responses are recorded immediately for analysis. \end{itemize}

Step 3: Importance.
Interviews provide detailed, accurate, and first-hand information about opinions, attitudes, and experiences. They are widely used in sociology, psychology, and market research.

Final Answer: \[ \boxed{\text{Interview method = face-to-face question–answer technique of data collection}} \]

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