An interview is a method of collecting information by directly asking individuals a set of questions.
Types of Interviews:
Structured Interview: Predefined set of questions.
Unstructured Interview: Open-ended discussion.
Semi-Structured Interview: Combination of both.
Focus Group Interview: Group discussion on a topic.
Merits:
Provides in-depth and qualitative information.
Allows clarification of responses in real-time.
Enables interviewer to assess non-verbal cues.
Demerits:
Time-consuming and costly.
Possibility of interviewer bias.
Requires skilled interviewers for effective data collection.