Question:
What do you understand by the term TRP?
What do you understand by the term TRP?
Updated On: Mar 27, 2025
- Television Rating Points
- Traffic Rating Points
- Television Ranking Points
- Television Reference Purpose
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The Correct Option is A
Solution and Explanation
TRP stands for Television Rating Points, which is:
- The standard metric for measuring viewership of TV programs
- Calculated as the percentage of the target audience watching a particular program
- Used by advertisers to determine ad pricing and by networks to evaluate show performance
- Measured through devices like people meters or diary methods
Higher TRPs indicate greater audience engagement and directly impact advertising revenue.
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