Question

What do you understand by mass media? Discuss its different types.

Hint:

Mass media is the "fourth pillar of democracy" for its role in shaping opinion.

Answer 1

Step 1: Meaning.
Mass media are technologies that communicate information to a large, dispersed population simultaneously.

Step 2: Types.
\begin{itemize} \item Print media: Newspapers, magazines, and books. \item Electronic media: Radio and television. \item Digital media: Internet, social media, and online news portals. \end{itemize}

Step 3: Importance.
Mass media informs, educates, entertains, and shapes public opinion. It also acts as a watchdog in democracy.

Final Answer: \[ \boxed{\text{Mass media = print, electronic, and digital communication channels}} \]