Question

What are the components of attitude?

Hint:

Use the mnemonic {ABC} to remember the three components: {A}ffect (Feelings), {B}ehavior (Actions), and {C}ognition (Beliefs).

Answer 1

An attitude is an evaluation of an object, person, or idea. According to the widely accepted multicomponent model (also known as the ABC model), an attitude has three components:

Affective Component (Feelings): This involves a person’s feelings or emotions about the attitude object. For example, a person might have a fear of spiders. The fear is the affective component of their attitude towards spiders.

Behavioral Component (Action): This is the way the attitude influences how we act or behave. For example, because of their fear, the person might scream and run away when they see a spider. This action is the behavioral component.

Cognitive Component (Beliefs): This involves a person’s belief or knowledge about an attitude object. For example, the person might believe that spiders are dangerous. This belief is the cognitive component.