Question

What are the advantages of media convergence, and how has the internet changed the traditional mass communication model?

Hint:

{Media Convergence = All media together on digital platforms} Internet impact: One-way → Interactive, centralized → participatory communication.

Answer 1

Concept: Media convergence refers to the merging of traditional media (print, radio, television) with digital technologies, allowing content to be produced, distributed, and consumed across multiple platforms. The internet has accelerated this convergence and transformed how mass communication operates.
Explanation: Advantages of Media Convergence:

• Multi-platform accessibility: Content can be accessed via smartphones, laptops, TV, and tablets.
• Faster information dissemination: News and updates spread instantly across digital networks.
• Cost efficiency: Reduces production and distribution costs compared to traditional media.
• Interactivity: Audiences can comment, share, and engage with content in real time.
• Content diversity: Combines text, audio, video, and graphics in one platform.
• Global reach: Enables communication across geographical boundaries.

How the Internet Changed the Traditional Mass Communication Model:

• From one-way to two-way communication: Traditional media was largely one-directional; the internet enables interaction and feedback.
• User-generated content: Individuals can now create and publish content (blogs, vlogs, social media posts).
• Personalization: Algorithms tailor content to individual preferences.
• Decentralization of media power: Control has shifted from large media houses to digital platforms and independent creators.
• Real-time communication: Live streaming and instant updates have replaced delayed broadcasting cycles.
• Convergence of roles: Audiences are now both consumers and producers (prosumers).

Thus, media convergence enhances accessibility and interactivity, while the internet has transformed mass communication from a centralized, one-way system into a dynamic, participatory model.