Question

To an aspiring professional in the field of Development Communication, suggest any three knowledge and skills required to be successful in this field. OR (b) Compare print media with television as a method of Development Communication.

Hint:

When suggesting skills for professionals in the field of communication, make sure to include aspects of both creativity and technical skills. OR Compare various media based on accessibility, reach, cost, and audience. Always use a table to compare clearly between various features.

Answer 1

Key Skills for Effective Development Communication

• Cognitive Skills:
  Cognitive skills and the ability to comprehend the core issue are key to development communication, especially while engaging with the target groups.
• Creative/Presentation Skills:
  This refers to the ability to present issues in a creative and appealing manner, through media and other modes of communication.
• Technical Skills:
  Technical skills relating to photography, videography, content development, and editing are required for various development communication projects.
• Questioning Ability:
  The ability to probe and look into finer details of any issue, and to find new stories is important.
• Ability to Work with Diverse Groups:
  The ability to work with diverse groups and understand other viewpoints helps in communicating effectively and generating content that resonates with diverse sections of the population.
• Language Skills:
  Language skills including reading, writing, and speaking are crucial for conveying information clearly.
• Computer Skills:
  Computer skills are needed to handle digital communication methods and to be able to create content for online media.
• Knowledge of Laws and Regulations:
  A good knowledge of relevant laws and regulations ensures ethical and effective communication practices.

Media Types for Communication

• Print Media:
  Print media primarily uses visual modes of communication. It is more suited for literate people as it relies on written text. It is a printed medium which is not as fast as other media, but can be referred to later. It is generally inexpensive to produce and use, which makes it accessible to different sections of the population. Print media is usually a mobile medium and can be taken from one place to another easily.
• Television:
  Television uses audio-visual modes of communication. It is well-suited for both literate and illiterate people because of the visual nature of the medium. It is an electronic mode of communication, and is immediate. Television can be expensive for both producing the content and owning a television. Television is a fixed medium, in which you cannot choose when and where to use it.