Mail order businesses rely heavily on advertisements to attract customers, as the sales process occurs remotely through catalogs, brochures, or online promotions.
| List-I | List-II | ||
| (A) | Cross Headline | (I) | Printed flush left |
| (B) | Inverted Pyramid headline | (II) | Centered in column |
| (C) | Banner headline | (III) | Multideck |
| (D) | Flush headline | (IV) | Stretches across many columns |