Let the original cost price be $C$, and the original selling price be $S$. We know that $S = C \times 1.40$. If the cost price is reduced by \(40\%\), the new cost price is $0.6C$, and the new selling price is $S - 5$. The new profit is 50
$S - 5 = 1.5 \times 0.6C \implies S - 5 = 0.9C$
Substitute $S = 1.4C$ into this equation:
\(1.4C - 5 = 0.9C\)
\(\implies 0.5C = 5\)
\(\implies C = 10\)
The original selling price is $S = 1.4 \times 10 = 14$.